Customer/Clientele and Demographics

So Sheek's customer target market is ages 23-35. Most of our customers have a college degree and work out of town in Murfreesboro,Nashville, or Franklin.
According to esri.com.....

• 55% of the these women make at least +55k/yr
• 35% make right under or over 50k/yr.

Most residents are classified in the lower middle or middle income category. I am targeting the middle and the upper income families. Also we are the home of the National Tennessee Walking Horse Celebration. Our town and outer city limits are filled with wealthy walking horse trainers and riders. These women always need high end outfits during August especially and other horse shows during the year. These could also be potential and great customers for my store.
I am not sure if my store will be able to survive solely off of these middle income and upper income residents.
The research I found for demographics for my area were 4 different categories:

http://www.claritas.com/MyBestSegments/Content/tabs/filterMenuFrameWork.jsp?page=../Segments/snapshot.jsp&menuid=91&submenuid=911

http://www.claritas.com/MyBestSegments/Content/tabs/filterMenuFrameWork.jsp?page=../Segments/snapshot.jsp&menuid=91&submenuid=911

http://www.claritas.com/MyBestSegments/Content/tabs/filterMenuFrameWork.jsp?page=../Segments/snapshot.jsp&menuid=91&submenuid=911


http://www.claritas.com/MyBestSegments/Content/tabs/filterMenuFrameWork.jsp?page=../Segments/snapshot.jsp&menuid=91&submenuid=911