Brand Promo Campaign

To promote the "So Sheek" line and boutique I have chosen to put on a fashion show outside the store. This will boost our image in the industry and also the community. Editors of the local newspapers, magazines, and news channels will be invited and treated as VIP's(this will help gain publicity and editorial coverage). Fashion shows help showcase the brand and its new ideas and trends. The fashion show will take place in a tent outside the store with a runway down the middle(very much like Mercedes Benz Fashion Week) and everyone will have goody bags in their seats with great deals and coupons to use in the store, samples of merchandise we carry, and a personalized sweet treat. Also there will be a step and repeat so all the attendants can get their picture made for advertising. If this promotion goes well we will have them before big holidays so people can get their outfits for special events and big occasions that call for a new look!